Zisis Jewelry & Watches

Established in 1982 by Zisis and Danai Banti, "Zisis" jewelry store has stood for over four decades as a premium retail spot in Amynteo.

Located in the region of Western Macedonia, near Florina, the north-western border of Greece, Amynteo, also well known for its wineries, lies in a valley in the mountains, surrounded by 4 beautiful lakes. In a place of rich heritage of ancient Macedonian gold technicians, the founders successfully built a deep trust relationship with the local community, offering quality in a wide selection of gold products, silver frames and classic watches.

In late 2011, when Zisis, the founder, passed away, the business underwent a major turning point. Passing entirely into the hands of the next family generation, while a major economic crisis was in progress in Greece, the brand bravely embarked on a complete digital and physical transformation. Following a radical and sleek renovation, together with a new mix of digital marketing and launching new products, the store effectively captured the attention of a younger, dynamic audience, aged from 15 to 44.

Operating in a market shaped by tight social bonds and seasonal peaks, such as traditional summer weddings and baptisms, we managed to take advantage of local event sponsorships, national celebrity TV campaigns and active social media marketing to stand out.

The launch of Breeze watches, on January 2013, was really a historic milestone for our business. Backed by Breeze's strict 50-kilometer territorial exclusivity policy, our store transformed Amyntaio into a regional hotspot for fashion enthusiasts, achieving an impressive market share.

Today, with the use of our rich family legacy, our highly competitive premium brands and exceptional after-sales service, "Zisis" jewelry store continues to thrive in the region, being a unique win-win partner for global brands like Breeze.

Representative at Jewels of Campania: Iordanis Bantis.

Business area: Amyntaio, Florina, Western Macedonia, Greece.